Texture-rich farming illustrations for Ruminati
Ruminati provides Australian producers with straightforward on-farm emissions tracking, helping them understand their emissions, model ways to reduce them and securely share data with banks and customers.
The goal
The client wanted to add visual interest and character to the text-heavy web pages without relying on photography. Illustration was a natural fit, allowing us to represent different aspects of local farming without getting too specific about particular regions, farming practices or equipment that farmers would immediately recognise.
The outcome
The result is an impactful collection of stylised agricultural scenes, bringing everything from sunny sheep-filled paddocks and cattle trucks to busy grain harvests and processing plants to life. Each scene adds a touch of personality to the page while giving farmers a visual cue for the topic at hand.
Developmental sketches and process
“From our first conversation to final delivery, the project was a breeze and Amy absolutely nailed the brief. Super clear communication. She was a pleasure to work with. Highly recommended.”
— Ben Bray, Nakatomi