Hand-drawn illustration of packaging services and bottles and a die line 
Packaging & label design

Turn browsers into buyers with distinctive packaging design for captivating products, and people.

Get packin’
A hand holding a bottle of Sip & Banter gin against a pink background.
A drawn illustration of a dog sitting next to a bag of large breed puppy food.
Two yellow cans with black and white graphic labels featuring a bearded man and messages like 'Only a Pale Ale Away' and 'Pavement Away' on a yellow background.
Set of ceramic blue and gray drinking cups, a wrapped gift with red and white twine, a nutcracker figurine, a spool of red and white baker's twine, a pair of scissors, and a white paper bag with a festive design.
Three bags of Masterton's Blend 1388 Arabica coffee, a coffee filter, some coffee beans, and a cup of coffee with latte art on a saucer.
A hand pouring beer from a tap labeled 'Hibernation White IPA' at a bar or brewery.
A man with tattoos drinking a glass of beer in front of a colorful graffiti wall.
Close-up of a bottle label showing the brand 'Sido Baller' with decorative illustrations including a flamingo, flowers, and abstract designs, indicating it is a classic gin from the distillery.
A clear glass bottle labeled "Sip & Bucker" with colorful floral and abstract design, lying on a pink surface.
Four bottles of Marras Hanepoot wine arranged on a white textured surface.
A bottle of white wine, a clear glass, and a bunch of green grapes against a white background.
Two cans of raspberry milkshake IPA beer with colorful label art of a calf with blonde hair on a yellow background. 
why is presentation so important?

It’s no secret that people really do judge a product by its packaging… because we all do!

Book a brainstorm call

Imagine going to a supermarket where it’s normal to try before you buy… Just open a box, take a bite. Don’t like it? Sure, no problem, put it back and try the other one.

But that’s not how it works. So how do we describe to consumers what to expect from a product if they can’t taste it first?

A product’s packaging and label design should paint a descriptive picture using design elements to show who will enjoy it the most, use tantalising teaser photography to get those mouths watering in anticipation, captivating words and illustrations to set imaginations running, and an overall aesthetic to hint at the quality and price point of your product.

How food and beverage products are presented makes all the difference. The packaging you choose to represent your product will also represent your brand’s identity and reputation, the quality of the product, the contents, and general shelf appeal.

Your product deserves to be best dressed and first picked.

Revolving beer can illustrated labels in yellow

What packaging possibilities are out there?

  • Wine bottle label design

  • Illustrated labels for beer cans or bottles

  • Food product wrappers and packets

  • Labels for food containers and jars

  • Coffee bags and illustrated labels

  • Loose stickers for products, seals, specials etc.

  • Customised shipping boxes

  • Branded tissue paper for wrapping and shipping

  • Branded packaging tape and courier bags

  • and so much more!

Book your project 
WHat to expect

The packaging design process

Line illustration of a pair of binoculars
Line illustration of a pair of work in progress and ideation papers

  • A 50% deposit is invoiced to begin.

    We meet on a Zoom call to delve into the project goals, target audience and artistic direction for the project.

    You are encouraged to share a Pinterest mood board of your vision for the product. This, along with additional research and notes taken during our strategy call, will be used to create the formal project mood board capturing the style direction, colours, general mood, art direction for illustrations, fonts etc and will be presented in PDF for review.

Line illustration of a waiter's hands delivering dinner

  • Concept creation

    Based on the approved mood board, I’ll begin work on sketching and developing the ideas into 1-2 concepts for presentation.

    Design

    Based on feedback given on the concepts, I’ll work towards building the final design.

    Revisions & Approval

    We work together to fine tune and finalise the artwork and make any tweaks needed. There are generally 2 rounds of revisions included in projects.

  • Once the design is approved, any prepress work required is completed to prepare the artwork for printing and final production.

    This includes checking colour spaces, image resolution, text to outlines, crop marks and bleed if needed, any dielines or spot colours are set correct and any other requirements from your printers are checked.

    Final print files are handed over via Dropbox once the final invoice is paid.

Ready to be labelled the right way?

Let's chat, zoom style