personality-driven brand studioHand-drawn illustration + branding for growing brands with a sense of human
Helping established businesses feel more memorable, relatable and totally unmistakable with brand personalities that draw people in.
You know that feeling as a business owner when your brand is sort-of-there, but not quite there-there?
When you know full well that what you offer is brilliant, but your brand just isn’t reflecting how bloody good it actually is.
You’ve probably had the “I should really update my branding” thought more than once. Or the more dramatic one involving a G&T and a full burn-it-down-and-start-over approach. But even that keeps slipping down the business to-do list.
Cue *sign of relief *… Because you don’t need to start from scratch.
It’s about adding that missing layer that makes your brand feel more alive. Those intentional details that make people linger a little longer, remember you a little easier, and feel something a bit more deeply.
That’s where I come in. Studio Slatem is all about personality-driven branding and illustration that adds that “glitter” to your brand, bringing more impact, more character, and a heckova lot more of what makes your brand unmistakably yours.
Who's behind Studio Slatem?Well hello there, I’m Amy
Your picture-slingin’, hand-drawin’ illustrator and designer on a mission to help brands of all kinds have more fun.
With so much same-same design and soulless AI graphics out there, I’m all about bringing back what’s missing: the human touch, a good dose of humour, and real connection so your brand feels like it’s made by a human, for other humans.
With over a decade of experience in the branding and illustration space, I’ve helped brands, big and small, from across the globe tell their story visually, and whole-heartedly through human-centered design and illustration.
Whether you head up an established brand or growing business ready to build stronger connections with your audience, I’m here to make your brand come alive and make an impact worth talking about, again and again.
150+ Clients
Collaborated with
(and counting…)
13+ years’
Experience as a brand illustrator and designer
100%
Brand happiness after working together
9 Countries
Collaborated across the big wide world
how we can work togetherHelping out-of-the-box-thinking brands thrive by putting their best foot forward
Branding
For the business that’s outgrown the “it’s something, at least” phase. You know you’re ready for more. More considered, more engaging, more you. A brand identity that finally reflects where your business is at now, not 5 years ago.
Illustration
For the business that wouldn’t be caught dead using generic stock or AI-generated imagery. You want one-of-a-kind illustrations that tell your story and feel like an extension of your brand, not a placeholder.
Packaging
For the product-based business that knows shelf appeal is everything. You want packaging that gets taste buds tingling and labels that look as good as what’s inside, so people reach for it again and again.
Standout client collaborations 
Peep some projectsSee how I’ve helped brands like yours
Peggy's Dog Shop Branding
Way With Words illustrations
Smartculture Branding
Aether Brewing label illustration
Sip & Banter Gin Label design
Queenstown Medical illustrations
Don't just take my word for it
“It feels like the final piece of the jigsaw has slotted into place with these illos!”
I cried happy tears when I saw the colourised versions and they were up on my website within an hour of receiving the final files! My brand feels more ‘complete’, like something had been missing all this time.
— Sez, Whale Tail Digital
“We created a fabulous new brand that represents who I am, my skills, my interests and feels authentically me”
I feel so much more comfortable about creating and posting as myself now. Amy is incredibly helpful and full of ideas and ways to help you articulate who your business is through illustration, colour and design.
— Katie, Aether digital
“Our label sets the foundation for strong brand recognition and helps our gin stand out in a competitive market.”
Now, with our label in place, our brand feels more polished, cohesive, and aligned with what we want Sip & Banter to represent - premium quality with a fun, social edge. It's helped create a strong first impression! We're thrilled with the label!
— Jo, Sip & Banter Distillery
I work withBig brands, growing businesses, ad agencies, brand studios & fellow creatives who:
Care about how their brands are felt, not just how they look.
Value originality, craft and having a damn opinion over predictable, templated or whatever it is ChatGPT is serving up these days.
Want their brand to feel distinctive, memorable and ownable because you’ve had it up to 👉 here 👈 with seeing AI images everywhere.
Believe personality and story matter more than aiming for perfect.
Are ready for a super cool creative partner and not just a once-off service provider who slaps you with some branding and calls it a day.
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A monthly-ish newsletter you didn’t know your inbox needed. Unsolicited Handy branding tips, latest work and occasional life updates. With lots of pictures, promise.
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![Look, I'm no lawyer.
Obviously.
I don't even own a suit.
But with the increase of, "Can't you just remake this?" [while handing over AI sludge], and "I asked ChatGPT to make what I want, now can you make something similar to this,](https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1778224041003-PWJFTL7CC6RUWD6OUMOM/image-asset.jpeg)
