Standing out in business isn’t just strategy – it’s personal. In this post, Adele from Bookleaf Copy shares why your quirks are your brand’s biggest asset, how to uncover them, and how they can shape messaging that actually connects. Because when your brand feels like you, everything else flows.

Mood boards play an important part in the creative process - setting the style, getting everyone on the same page, and making sure we’re all excited about the direction before any design work begins. It’s all about building a clear path to that final ‘wow’ moment!