Showing authenticity through illustration for AFS

With Authentically Funny Speeches’ continued success, comedic speech writer, Beth was looking to give her brand and website a strategic update.

As fathers-of-the-brides frequently turn to AFS for assistance with their “big day” speeches at their daughters’ weddings, the goal was to craft a playful and authentic brand that would resonate with this audience, while fostering stronger brand recognition online.

To do this, we updated the visual identity to create consistency across all touchpoints, particularly with the new website in mind. Focusing on versatile illustrations and supporting icons helped create eye-catching elements that are personable, memorable and represent the brand’s messaging.