Is your brand feeling a little… flat? Maybe it’s lacking personality, or it hasn’t evolved with your business. Brands, like people, grow, change, and need a little TLC along the way. In this post, I share 7 small-but-powerful updates, from illustrations and photography to copy and colour, that can help your brand feel more alive, relevant, and memorable without a full rebrand.

Branding goes beyond logos, it's about creating a compelling backstory that resonates with your audience. Discover how Carl Jung's 12 brand archetypes can define your brand’s personality and connect emotionally with people, using examples from celebrities, pop culture, and brands to illustrate their impact.