My YouTube debut…
I’m embarking on a creative journey for the whole world to see! Ok, a little dramatic, maybe. But welcome to my YouTube premiere!
Small biz festive branding tips
10 ideas for using a single artwork as multiple branded touchpoints this Christmas! Learn how to combine the power of branding with festive cheer to create extra brand recognition while doing something different this year.
How storytelling is the secret to brand success
Storytelling tells a potential customer not just what you do but why you do it, and why they should care. Find out how this differentiation can transform your brand from a commodity into a meaningful and obvious choice.
Do you still need business cards?
Did you know that business cards are low-cost micro-gifts that you can leave in the hands of people who can help make even more business? Here are some thoughts on why these cards are still very much relevant today.
Running on fumes: Why your branding is like an old car
Did you also hold onto your old faithful rustbucket of a first car far longer than you safely should have? Find out how we as business owners often do the same thing with our beloved, but outdated, branding.
A chatbot wrote this blog post, sort of
I may be a tad late to the ChatGPT party but I was super impressed when I did join! One of my first requests was for it to write a funny blog post about branding, and it’s still one of my favourite responses! Find out what it wrote…
Lessons in branding you can learn from travelling
There are a lot of things you can learn from travelling, but these lessons can be not only valuable in life, but in business and branding too.
Here are six illustrated lessons on what you can learn about branding from travelling across the world.
Small business and branding interview with the Raw Pawz team
We chat with the sister-duo, Alana and Mish of Raw Pawz, to find out about running a small business, having strong and tail-wagging branding, and of course - making dogs and their owners happy and healthy around Australia.
If you haven’t already seen (and immediately fallen in love with) their gorgeous packaging and feel-good messaging, you’re about to!
10 tips for choosing the best logo concept
Ten top tips to consider when choosing the best logo concept for your brand. Tips to consider your who, what and why and other research pointers to make sure the concepts you’ve been presented with are original, versatile and timeless.
The [super] power of illustration in your branding
Did you know that 90% of information processed by our brains is visual? Or that our brains process images 60,000 times faster than text?
Knowing this, how can you use this to your advantage when it comes to your branding? By including custom, on-brand, personality-rich illustrations! They are an extension of your brand and can hold as much significance as your brand colours and fonts when used effectively.
5 signs it’s time for a rebrand
The process of rebranding (i.e. creating a new image and personality for your company or product) can feel like a daunting experience to take on. How do you know it’s time to take the leap? My top 5 signs it’s time…