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    <lastmod>2025-09-19</lastmod>
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    <loc>https://www.studioslatem.com/blog/why-thinking-of-your-brand-as-a-human-changes-everything</loc>
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    <lastmod>2025-09-19</lastmod>
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      <image:title>Blog - Why thinking of your brand as a person changes everything - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.studioslatem.com/blog/branding-your-quirks</loc>
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    <lastmod>2025-04-27</lastmod>
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      <image:title>Blog - Why owning your quirks is the secret to a magnetic brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.studioslatem.com/blog/how-to-choose-the-right-illustrator</loc>
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    <lastmod>2025-03-29</lastmod>
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      <image:title>Blog - How to choose the right illustrator for your brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.studioslatem.com/blog/are-moodboards-important</loc>
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    <lastmod>2024-11-04</lastmod>
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      <image:title>Blog - Mood boards, are they worth the hype? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Mood boards, are they worth the hype? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Mood boards, are they worth the hype? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/78e79c0d-10db-4a45-8239-0d148da3f7f7/Studio-Slatem-branding-mood-board-2.jpg</image:loc>
      <image:title>Blog - Mood boards, are they worth the hype? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/a266cb4b-7eaf-4b89-a03c-461cf678d247/Studio-Slatem-A-moodboards-banner.png</image:loc>
      <image:title>Blog - Mood boards, are they worth the hype? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.studioslatem.com/blog/7-things-that-helped-grow-my-biz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-28</lastmod>
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      <image:title>Blog - My business journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/5859c920-b8da-49d9-bfca-f5ab20cb8562/Workaversary_studio-slatem-illustration-sydney-blog-typography.jpg</image:loc>
      <image:title>Blog - My business journey</image:title>
      <image:caption>So, to summarise / TLDR: I’ve made it through my first real full year of self-employment, drank a lot of coffee along the way, and the points below helped me, and my business, grow:</image:caption>
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  <url>
    <loc>https://www.studioslatem.com/blog/brand-archetypes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-17</lastmod>
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      <image:title>Blog - Get to know the 12 Brand Archetypes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/74c9c46f-581a-4925-b9b8-eeb73a2e3024/Mickey+Mouse.jpg</image:loc>
      <image:title>Blog - Get to know the 12 Brand Archetypes - 1. The Innocent</image:title>
      <image:caption>Tagline: "Pure Joy, Every Day." Celebrity: Zooey Deschanel Character: Mickey Mouse Brands: Dove, Disney, Coca-Cola Values: Simplicity, optimism, purity, and goodness. Communication Style: Gentle, uplifting messages that inspire trust and goodwill. Innocent brands are all about simplicity, optimism, and purity. They promise happiness and a positive outlook on life. Think of Dove, which promotes natural beauty and self-esteem, or Coca-Cola, with its classic theme of happiness and togetherness.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/bab94dc2-1778-4079-ac6a-c8137b3df948/Bear+Grylls.jpg</image:loc>
      <image:title>Blog - Get to know the 12 Brand Archetypes - 2. The Explorer</image:title>
      <image:caption>Tagline: "Adventure Awaits." Celebrity: Bear Grylls Character: Indiana Jones Brands: Jeep, The North Face, Patagonia Values: Freedom, adventure, self-discovery, and independence. Communication Style: Encouraging a spirit of adventure and the call to experience life to the fullest. Explorer brands seek freedom and adventure, encouraging their audience to break away from the norm and discover new experiences. Jeep is a quintessential Explorer brand, inspiring off-road adventures and a rugged lifestyle.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/c58bccb4-7f09-4e9a-be09-fa1a5087fe80/Yoda.jpg</image:loc>
      <image:title>Blog - Get to know the 12 Brand Archetypes - 3. The Sage</image:title>
      <image:caption>Tagline: "Knowledge is Power." Celebrity: Sir David Attenborough Character: Yoda Brands: Google, BBC, TED talks Values: Knowledge, truth, wisdom, and insight. Communication Style: Informative, insightful content that positions the brand as a thought leader. Sage brands are driven by knowledge and truth, aiming to provide valuable insights and wisdom. Google epitomises the Sage archetype by offering vast information and learning resources. BBC is also a Sage, delivering news and educational content with a focus on factual accuracy.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/40045d09-9bfe-47ed-a723-2246ce273b09/The+Rock.jpg</image:loc>
      <image:title>Blog - Get to know the 12 Brand Archetypes - 4. The Hero</image:title>
      <image:caption>Tagline: "Conquer Your World." Celebrity: Dwayne "The Rock" Johnson Character: Superman Brands: Nike, FedEx, Adidas Values: Courage, achievement, making the world a better place. Communication Style: Motivational, empowering messages that inspire overcoming challenges. Hero brands are all about courage, achievement, and making the world a better place. They inspire their audience to overcome challenges and reach their full potential. Nike, with its “Just Do It” mantra, is the ultimate Hero brand, encouraging people to strive for greatness. FedEx also fits this archetype, promising reliable and efficient delivery services.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/56aac520-a71f-43d1-bcf1-b68726e0484c/Jack+Sparrow.jpg</image:loc>
      <image:title>Blog - Get to know the 12 Brand Archetypes - 5. The Outlaw</image:title>
      <image:caption>Tagline: "Break the Rules." Celebrity: Lady Gaga Character: Jack Sparrow Brands: Harley-Davidson, Liquid Death, Virgin Values: Rebellion, revolution, non-conformity, and freedom. Communication Style: Bold, provocative messages that resonate with rule-breakers and free spirits. Outlaw brands challenge the status quo and embrace rebellion. They attract those who seek to disrupt and think differently. Harley-Davidson is a prime example, with its rebellious spirit and rugged independence. Liquid Death, with its edgy and unconventional advertising, also fits this archetype.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/7d475b5d-5490-428a-a9a7-8941337619f1/Willy+Wonka.jpg</image:loc>
      <image:title>Blog - Get to know the 12 Brand Archetypes - 6. The Magician</image:title>
      <image:caption>Tagline: "Make Magic Happen." Celebrity: Walt Disney Character: Willy Wonka Brands: Disney, Apple, Tesla Values: Vision, transformation, and making dreams come true. Communication Style: A sense of wonder and a promise of transformation. Magician brands are visionaries, creating transformative experiences and turning dreams into reality. Disney embodies the Magician archetype by creating enchanting worlds and magical experiences. Apple is another Magician, revolutionising technology and design to create innovative products.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/94886aa4-206a-42ac-9a4f-5de3d020c748/Jennifer+Aniston.jpg</image:loc>
      <image:title>Blog - Get to know the 12 Brand Archetypes - 7. The Regular Guy/Girl</image:title>
      <image:caption>Tagline: "Just Like You." Celebrity: Jennifer Aniston Character: Jim from The Office Brands: IKEA, Levi’s, Walmart Values: Belonging, humility, empathy, and relatability. Communication Style: Straightforward, honest communication that resonates with the average person. Also known as the Everyman, these brands are relatable, friendly, and approachable, making everyone feel included. IKEA exemplifies this archetype with its practical and affordable home solutions for everyday people.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/01bbb077-2881-4b14-baff-c8893aa8d7bf/Pepe+Lepeu.jpg</image:loc>
      <image:title>Blog - Get to know the 12 Brand Archetypes - 8. The Lover</image:title>
      <image:caption>Tagline: "Passion Perfected." Celebrity: Marilyn Monroe Character: Pepe Le Pew Brands: Chanel, Victoria’s Secret, Tiffany &amp; Co. Values: Passion, beauty, sensuality, and intimacy. Communication Style: Evocative, passionate messages that appeal to the senses and emotions. Lover brands focus on passion, beauty, and sensuality, aiming to create intimate and emotional connections. Chanel, with its luxurious and elegant products, epitomises the Lover archetype. Victoria’s Secret is another example, promoting romance and allure.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/bce814ba-d4e9-4265-b51f-d7427d750931/Jim+Carrey.jpg</image:loc>
      <image:title>Blog - Get to know the 12 Brand Archetypes - 9. The Jester</image:title>
      <image:caption>Tagline: "Laugh More, Live More." Celebrity: Jim Carrey Character: Deadpool Brands: M&amp;Ms, Old Spice, Skittles Values: Fun, humour, spontaneity, and irreverence. Communication Style: Light-hearted, amusing content that makes people smile. Jester brands bring joy, fun, and a playful attitude to their interactions. They often use humour and creativity to engage their audience. M&amp;Ms use playful characters and humorous ads to create a fun brand image. Old Spice employs a Jester approach with its quirky and entertaining commercials.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/056c75f6-fbce-4cca-971e-0e5a3eafb0f0/Mary+Poppins.jpg</image:loc>
      <image:title>Blog - Get to know the 12 Brand Archetypes - 10. The Caregiver</image:title>
      <image:caption>Tagline: "Here to Help." Celebrity: Princess Diana Character: Mary Poppins Brands: Johnson &amp; Johnson, UNICEF, Volvo Values: Compassion, nurturing, generosity and protection. Communication Style: Empathetic, supportive messages to connect with their audience. Caregiver brands are compassionate, nurturing and focused on helping others. They foster trust and safety. Johnson &amp; Johnson is a classic Caregiver brand, emphasising family health and well-being. UNICEF also fits this archetype, dedicating its efforts to the welfare of children around the world.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/6dfa865a-d67d-4aaf-b57f-73a71fa03770/Darth+Vader.jpg</image:loc>
      <image:title>Blog - Get to know the 12 Brand Archetypes - 11. The Ruler</image:title>
      <image:caption>Tagline: "Lead with Authority." Celebrity: Oprah Winfrey Character: Darth Vader Brands: Rolex, Mercedes-Benz, Microsoft Values: Leadership, control, order, and authority. Communication Style: Authoritative, confident messages that convey stability and reliability. Ruler brands aspire to leadership, control, and creating order from chaos. They often project power and authority. Rolex is a Ruler brand, symbolising success and prestige. Mercedes-Benz is another, representing luxury, performance and control.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/2aee7bc9-4da0-46d3-b235-a365c2b403ea/Dexter.jpg</image:loc>
      <image:title>Blog - Get to know the 12 Brand Archetypes - 12. The Creator</image:title>
      <image:caption>Tagline: "Imagine, Create, Inspire." Celebrity: Steve Jobs Character: Dexter Brands: LEGO, Adobe, Crayola, Apple Values: Imagination, innovation, self-expression, and originality. Communication Style: Inspiring, visionary messages that spark creativity and innovation. Creator brands are imaginative, innovative, and dedicated to self-expression. They encourage creativity and originality. LEGO inspires creativity through its versatile building blocks. Adobe also embodies the Creator archetype, providing tools for creative professionals to express their visions.</image:caption>
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    <loc>https://www.studioslatem.com/blog/how-to-illustrate-a-branded-shirt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-28</lastmod>
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    <loc>https://www.studioslatem.com/blog/my-youtube-debut</loc>
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    <lastmod>2024-01-18</lastmod>
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    <loc>https://www.studioslatem.com/blog/small-biz-festive-branding-tips</loc>
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    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
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      <image:title>Blog - Small biz festive branding tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/5181c225-170b-43de-804a-d8842e5f59d4/Studio-Slatem_Aussie-Christmas-card-2023.jpg</image:loc>
      <image:title>Blog - Small biz festive branding tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/ddce37b5-e02d-467d-8acb-6584c192ccad/Studio-slatem-christmas-card-illustration-sydney-1.jpg</image:loc>
      <image:title>Blog - Small biz festive branding tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/84a0c416-2dd3-4539-9899-2fd4eb6689e3/Studio-slatem-branding-sydney-festive-email-signature.jpg</image:loc>
      <image:title>Blog - Small biz festive branding tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/d3da2ed4-af69-478c-b3b8-52f69ed3b95d/Studio-Slatem_Aussie-Christmas-card-stamps.jpg</image:loc>
      <image:title>Blog - Small biz festive branding tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/18bda252-136d-476d-a4fa-b2633e9c2811/Studio-slatem-branding-sydney-festive-postage-stamps.jpg</image:loc>
      <image:title>Blog - Small biz festive branding tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/70c65a96-93fc-4805-865d-594f77a8aab2/Studio-Slatem_Aussie-Christmas-illustration-Shirt-merch.jpg</image:loc>
      <image:title>Blog - Small biz festive branding tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.studioslatem.com/blog/why-storytelling-equals-brand-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
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      <image:title>Blog - How storytelling is the secret to brand success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/6acace4b-40f5-40d1-ba6b-31375a777ef8/U64eX6.gif</image:loc>
      <image:title>Blog - How storytelling is the secret to brand success</image:title>
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      <image:title>Blog - How storytelling is the secret to brand success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.studioslatem.com/blog/do-you-need-business-cards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1692631084464-OOWV6TVCYV7QYCDLSPQM/Studio-slatem-branding-sydney-blog-business-cards.jpg</image:loc>
      <image:title>Blog - Do you still need business cards? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.studioslatem.com/blog/logos-of-bali</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-12</lastmod>
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      <image:title>Blog - Logos of Bali - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Logos of Bali - Nice simple and inviting logo, I like the hand-written style "Bloom".</image:title>
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      <image:title>Blog - Logos of Bali - Nice bold font there! But it's the flowers out front that really steal the show.</image:title>
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      <image:title>Blog - Logos of Bali - Your signage is an extension of your branding - great use of an old surf board!</image:title>
      <image:caption>And the gradiented drink menu is really selling the vibe!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686180464145-X5UZQK5L5N2EEDZC67PV/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design+%2826%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - My inner hipster loves this minimal logo.  And I not-so-secretly LOVE yellow in branding.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686180434097-8F3Z716J881H51T3ZIVS/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design+%283%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - Loving on the simple black &amp;amp; white with lots of white space to breath.</image:title>
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      <image:title>Blog - Logos of Bali - Not much of a designed logo, but it's legible and the red is an eye-catcher.</image:title>
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      <image:title>Blog - Logos of Bali - Love the wonky circle with the wonky lettering and even how it's been hung up.</image:title>
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      <image:title>Blog - Logos of Bali - Clever use of the chopsticks (?) as the A. Nice rustic touch with the wood mounting.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686180431442-MUACJJFTOK3D8XZR5L7W/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design+%281%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - Man, gotta love the OG Brush Script there in the monogram :')</image:title>
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      <image:title>Blog - Logos of Bali - Nice, simple, effective. Great sign design with different shapes and colours!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686180435338-YY76KJDHR05NP4LSE52Q/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design+%284%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - Hmm, there's a LOT going on here! About 12 logos/names in just this photo.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686180442372-728I5Y1M4HZ0OYW597P2/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design+%289%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - Love a good Pina Colada and some hot pink! But no idea what they sell here?</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686180449235-8HTPLM8JZW6J64X75HHD/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design+%2814%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - Interesting use of the blue block of colour. Wouldn't suggest using Calibri in a logo though.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686180446126-LGQ4V9LZ8AWI2L9GG6JJ/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design+%2812%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - A biker Frenchie eating a hot dog... 10/10!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686180475265-0D5O6VWJ3LE3APTYUVVZ/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design+%2834%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - This was my FAVOURITE logo I found! Love the illustration and colour combos!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686264807276-NZTBTFQUZGRFXBO3MN0F/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design-2+%286%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - I keep feeling like I've seen this logo before...</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686180467628-ZHW8HUPBPP3BNC039A6I/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design+%2828%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - Anyone else mildly terrified by this one?</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686264812927-M3FBTA91OYBQJL8P8UWM/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design-2.jpg</image:loc>
      <image:title>Blog - Logos of Bali - Very... spa.</image:title>
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      <image:title>Blog - Logos of Bali - Nice, interesting font choice making it unique. (Also, look at our coconuts!)</image:title>
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      <image:title>Blog - Logos of Bali - Nothing about this makes me feel hungry, eek.</image:title>
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      <image:title>Blog - Logos of Bali - Enter the ultimate hipsters... Great contrasting play with positive and negative space!</image:title>
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      <image:title>Blog - Logos of Bali - Nice play with the G into a cog, with the pink to link it to ice cream. You don't have to have an icon of what you sell.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686264803770-NT17M8VRGTWX2NEXIWPC/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design-2+%284%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - Nice, simple, purple. I'd have left off the call icon though.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686264800206-8ZK1W58V5C5GN92MH9BQ/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design-2+%282%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - The saddest part is I don't think they're currently taking orders :( #wantdoughnuts</image:title>
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      <image:title>Blog - Logos of Bali - Not the greatest example of brand or logo consistency here, people.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1686264811489-N2CKXFEW1VQ8MRT4QN7O/Logos-of-Bali-Studio-Slatem-Sydney-Logo-design-2-%285%29.jpg</image:loc>
      <image:title>Blog - Logos of Bali - Nice use of looping, interlocking letters that kinda look like a caterpillar. I'm sold, now can I use your pool?</image:title>
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  </url>
  <url>
    <loc>https://www.studioslatem.com/blog/chatbot-wrote-this-blog-post</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1676269512979-VW51BSYEN3Z7QWP51FNP/Chatgpt-studio-slatem-branding-sydney-blog-cover.jpg</image:loc>
      <image:title>Blog - A chatbot wrote this blog post, sort of - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/c3791ad3-24cd-48f9-8d39-8459e42962b5/chatgpt-write-a-branding-blog-post-screen-shot-studio-slatem.png</image:loc>
      <image:title>Blog - A chatbot wrote this blog post, sort of - Screenshot example</image:title>
      <image:caption>A snapshot of the initial response in ChatGPT, for those who may be unfamiliar with the interface.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.studioslatem.com/blog/what-travelling-can-teach-you-about-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/7c4ce94f-5a0d-47b1-a3c6-76d0dc2a6cee/Studio-slatem-branding-lessons-from-travelling-sydney-blog-cover-2.jpg</image:loc>
      <image:title>Blog - Lessons in branding you can learn from travelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/6b47104e-e141-44a4-be9c-d2ca044b44e3/1_Lessons-in-branding_Studioslatem_sydney-illustration_Cram.JPG</image:loc>
      <image:title>Blog - Lessons in branding you can learn from travelling - LESSON 1: Don’t try to cram everything in</image:title>
      <image:caption>You know when you’re packing for your holiday and you want to take an outfit and pair of matching shoes for every possible weather condition and occasion, but then you only have space for the versatile essentials? So does a brand. In order for your brand to be memorable and easily recognisable, it needs to be simple. By packing in too many colours, fonts, photographic styles, tones of voices, brand values etc into your branding, you’ll just end up weighing down your messaging, and confusing your audience. If in doubt, edit out.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/9463c266-7e03-4477-ae63-5c052184a497/2_Lessons-in-branding_Studioslatem_sydney-illustration_Early.JPG</image:loc>
      <image:title>Blog - Lessons in branding you can learn from travelling - LESSON 2: Always be early</image:title>
      <image:caption>Ah, the number of times I had the all-too-real dreams about missing my flight… although, that’s a story for another time, because this one is not a lesson on punctuality and being on time (you should be doing that already - for good business and in life). Rather, this is about being early and ahead of the trends. It’s about putting your ideas or your brand out into the world without waiting around for someone else to start doing the same thing or waiting for a divine sign to tell you to do it. When you have a great idea, go for it! When you don’t arrive early enough to the "airport of success" (lol), you'll get stuck in the crowds and in queues, end up missing your flight and staying… Right. Where. You. Are. So, always be early. Proactivity will take you to exciting places.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/4161a9cb-6682-4347-9a00-2faf78fa7658/3_Lessons-in-branding_Studioslatem_sydney-illustration_valuables.JPG</image:loc>
      <image:title>Blog - Lessons in branding you can learn from travelling - LESSON 3: Never lose sight of what matters most</image:title>
      <image:caption>When travelling to a foreign place, you become very aware of the things you need to 'survive' in any given situation: Your passport, money and bank cards, your phone, charger and the address or map of where you're meant to be heading. Having these things on hand means the difference between being stranded and stressed should anything go wrong, or having the resources to sort things out. The same goes for branding; when you know what's most important to your brand (it could be its values, the problem it solves in the world, a unique product or service), you'll keep it close to you in everything you do. A good brand will never let what it values most, out of its sight. Stay true to what makes your brand valuable.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/43c79921-f80a-4827-83ab-4a573729586f/4_Lessons-in-branding_Studioslatem_sydney-illustration_convenience.JPG</image:loc>
      <image:title>Blog - Lessons in branding you can learn from travelling - LESSON 4: People will pay extra for convenience</image:title>
      <image:caption>We humans in 2023 have very little time in our busy lives. So if your business can tailor products or services to help people save time, you'll be able to charge a premium for convenience. You could do this by having easy online appointment booking, offering an add-on service to deliver and assemble the flat-pack furniture for the customer at home, or in this illustration’s case, selling coffee right where tired travellers are passing the time. Busy people understand that time is worth the investment, so you'll be able to charge more because you're making someone's day that little bit easier.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/c5f9e9d2-e786-42f8-bc65-a16627b3e82c/5_Lessons-in-branding_Studioslatem_sydney-illustration_equipment.JPG</image:loc>
      <image:title>Blog - Lessons in branding you can learn from travelling - LESSON 5: Invest in good equipment (and help)</image:title>
      <image:caption>Running on from Lesson 4 that time is money, and also your most valuable asset. If you can put money towards buying something that would help you and your business run that much faster, and smoother, and save you from a headache and avoidable stress, do it. Don't be like this guy breaking his back carrying heavy bags over his shoulder when there are solutions specifically designed to make this task (and his life) easier! (But seriously, if you don’t have wheely bags already, just do yourself the favour…) On a business level: invest in that faster computer, or a bookkeeper to do the time-consuming numbers, a bigger workspace as you grow, that paid subscription to organise your workflow, or a graphic designer to make your brand look its best (cough-cough…). You'll wish you'd done it sooner! Promise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/6026b857-dd57-42d4-92b1-c3884a2eb595/6_Lessons-in-branding_Studioslatem_sydney-illustration_stand-out.JPG</image:loc>
      <image:title>Blog - Lessons in branding you can learn from travelling - LESSON 6: It's a lot easier to be found when you stand out</image:title>
      <image:caption>Every time I stand at the airport luggage carousel anxiously waiting for my bag to appear, I know at least I don’t have to waste my attention on every single black or grey case that passes by because I can always spot my distinctly coloured bag far off (when it eventualllllly arrives, that is). If your branding looks just like all the other brands on the market/ shelf/ internet/ street/ luggage carousel, how do you show that your brand is the one that people should use? That yours is better than all the rest? By differentiating yourself, of course! While it's easier to stick to the safe or default options (e.g. if the common colours used in your industry are blue and silver) and you don't take the risk to do something differently from your competitors, you're going to have to work a lot harder to convince people to choose your brand. But if you dare to stand out, you dare to be noticed.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.studioslatem.com/blog/inktober-2022-and-picking-up-a-pencil-every-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1667124386322-FPC21XJB4U2AHCLWJHHB/Inktober_studioslatem_branding-sydney-cover-daily-illustration-challenge-blog.jpg</image:loc>
      <image:title>Blog - Inktober 2022 and picking up the pencil every day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1667141454296-RHUE7DYZ30E03GNLB8BG/StudioSlatem-illustration-inktober-sydney-illustrator-peachtober.jpg</image:loc>
      <image:title>Blog - Inktober 2022 and picking up the pencil every day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1667115961767-ZR88O7KT8IGE4NNSWKF3/Peachtober-promptlist-isometric-StudioSlatem-illustration-inktober-sydney-illustrator-procreate-prompts.jpg</image:loc>
      <image:title>Blog - Inktober 2022 and picking up the pencil every day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1667114170242-TPLH21D8LRU20KA91IXM/1-StudioSlatem-illustration-inktober-sydney-illustrator-cave.jpg</image:loc>
      <image:title>Blog - Inktober 2022 and picking up the pencil every day</image:title>
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      <image:title>Blog - Inktober 2022 and picking up the pencil every day</image:title>
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      <image:title>Blog - Inktober 2022 and picking up the pencil every day</image:title>
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      <image:title>Blog - Inktober 2022 and picking up the pencil every day</image:title>
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      <image:caption>Find a reference image of a dog's face looking forward, and take note of the basic shapes that make up the face. Model number one (no surprises here…) is my frenchie, Pippa. She has a smooth coat which can be easier to draw than super fluffy when starting out.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/f5e31f79-85b0-4549-ae3c-ee86949cdcad/Rockstar_Squareish.gif</image:loc>
      <image:title>Free Resources - Finish the drawing: Rockstar edition - Go wild! Get creative!</image:title>
      <image:caption>Draw in your best rendition of a rockstar hairstyle or create a completely unexpected masterpiece/headpiece to get your creative juices flowing. Ways to draw your own: Print the template out and draw with your favourite pens or pencils Open it in Procreate (or similar) and draw on your iPad Save it onto your phone and simply edit it and doodle with your finger If you feel like sharing your creation with the Instagram world - please tag me @studioslatem, I’d love to see what you come up with!</image:caption>
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      <image:title>Free Resources - Finish the drawing: Rockstar edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-06-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/3fb839e5-dc1f-4c2b-a471-962455353887/Brand-archetype-quiz-studio-slatem.jpg</image:loc>
      <image:title>Free Resources - Brand Archetype Quiz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2024-01-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/108fb670-6e24-4cca-8956-e8b68d0ba353/Studio-slatem-roadmap-scucess-template-small-business-mac.jpg</image:loc>
      <image:title>Free Resources - Roadmap to success - Free GSheets template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.studioslatem.com/resources/free-printable-christmas-postcard-amp-intagram-post</loc>
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    <lastmod>2023-11-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1699850447851-FAV07BF5YGFG4PHO35JL/Studio-Slatem-FREEBIE-Illustrated-christmas-cards-combo.jpg</image:loc>
      <image:title>Free Resources - FREE printable Christmas postcards &amp;amp; Instagram posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/713d0619-b8d4-443c-8972-2dd995965064/Studio-Slatem-FREEBIE-Illustrated-christmas-cards-Post-card-sausage-dog.jpg</image:loc>
      <image:title>Free Resources - FREE printable Christmas postcards &amp;amp; Instagram posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/8705c3e2-64fd-4bb7-ad59-32ab42e50b78/Studio-Slatem-FREEBIE-Illustrated-christmas-cards-Post-card-Croc.jpg</image:loc>
      <image:title>Free Resources - FREE printable Christmas postcards &amp;amp; Instagram posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/3c2360d0-209d-4698-82c9-0ffdb0b70201/Studio-Slatem-FREEBIE-Illustrated-christmas-cards-IG-post-sausage-dog.jpg</image:loc>
      <image:title>Free Resources - FREE printable Christmas postcards &amp;amp; Instagram posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/857f3da7-c3ef-4177-881c-f438f2475ba1/Studio-Slatem-FREEBIE-Illustrated-christmas-cards-Post-card-Croc-IG.jpg</image:loc>
      <image:title>Free Resources - FREE printable Christmas postcards &amp;amp; Instagram posts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2023-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/09564dc2-32b0-455c-ad28-920ba75a5829/BrandGlam-Magazine-cover-flatlayout-Studio-Slatem-sydney-illustration.jpg</image:loc>
      <image:title>Free Resources - BRAND GLAM digital magazine - FREE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/ef0de8d2-0acf-4cec-bb79-ee41ba20cd79/BrandGlam-Magazine-cover-plasticwrap-Studio-Slatem-sydney-illustration.jpg</image:loc>
      <image:title>Free Resources - BRAND GLAM digital magazine - FREE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/4841f018-0f0c-413e-926e-e99e9acb0659/BrandGlam-Magazine-spread-pages-Studio-Slatem-sydney-illustration-3.jpg</image:loc>
      <image:title>Free Resources - BRAND GLAM digital magazine - FREE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/6f3235b4-05c8-42dc-acda-37675e50ce52/BrandGlam-Magazine-spread-pages-Studio-Slatem-sydney-illustration.jpg</image:loc>
      <image:title>Free Resources - BRAND GLAM digital magazine - FREE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.studioslatem.com/resources/sneak-our-handy-dandy-illustration-brief-to-get-a-step-ahead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-27</lastmod>
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    <loc>https://www.studioslatem.com/resources/20-illustrated-instagram-highlight-covers</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2023-07-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1647238619800-Y96FRARGCRXLE4JOABZH/Studio-Slatem-illustration-IG+Highlight+covers_Colour.jpg</image:loc>
      <image:title>Free Resources - 20 FREE illustrated Instagram highlight covers to make your profile pop!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1647238620018-77YHET9DKJNU6NXS75S7/Studio-Slatem-illustration-IG-Highlight-covers_Black-and-white.jpg</image:loc>
      <image:title>Free Resources - 20 FREE illustrated Instagram highlight covers to make your profile pop!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1647238492599-R8A0ZHH522ASWV2NSMRU/Studio-Slatem-illustration-IG+Highlight+covers-strip.jpg</image:loc>
      <image:title>Free Resources - 20 FREE illustrated Instagram highlight covers to make your profile pop! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.studioslatem.com/resources/brand-quiz</loc>
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    <lastmod>2023-07-27</lastmod>
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      <image:title>Free Resources - The A-B-C Brand Quiz to see how your current branding scores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/7c7fcfa6-fc1e-4f3f-b2c8-4a49c76967b9/Studio-slatem-logo-design-identity-branding-sydney3.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Nanny D's logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1697851351751-YCHQG6CFUKNKZXPBGLF1/Studio%2BSlatem-Logo-branding-sydney-illustration_freezlands%2Bfrozen%2Byoghurt.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Logo for Freez Lands featuring three cow silhouettes in green, blue, and pink, with the text 'freez lands' and 'FROZEN YOGHURT' on a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/6270f455-f356-446b-85bb-130fafc0cbeb/Studio-slatem-branding-smartculture-office-logo.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Image of a modern office space with green plants and large windows, with the 'SmartCulture' logo overlaid.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1c4dbe6f-f4c2-4947-b6db-c844103173fe/Studio-slatem-logo-design-identity-branding-sydney4.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Illumin8 accouting logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/ab2b8638-2a92-4b89-bc03-6d37bfae4f6c/illos-brand-illustrations-sydney-adventure-business-cards-2.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Collection of business cards for Wild Horizons Adventure Co., featuring illustrations of people looking through binoculars and a campfire with marshmallows on sticks, in green, white, and cream colors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/842263b1-e0fd-46cd-a48a-9d44462ab646/Studio-slatem-branding-smartculture-shirts.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Back of a woman with red hair wearing a white T-shirt featuring a colorful illustration of three people working and chatting, with the text "Creating happier workplaces" below, standing next to a man wearing a white T-shirt with a teal logo and the words "Smart Culture" on a light green background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/15b673a0-f016-4ec3-9455-7a6c41d2f116/Studio-slatem-logo-design-identity-branding-sydney.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Denham Court Lavender Estate logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1695542495853-XU0GFNPPWWKB0D6M7BWC/studio-slatem-website-illustrations-icons-sydney-adventure-business-card.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Green outdoor adventure-themed logo with topographic lines, with the words "Wild Horizons" in large white script font and "Adventure Co." in smaller beige uppercase letters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/67c0a4dd-a5d8-4065-8df1-4c2c53781e45/Studio-slatem-branding-smartculture-guidelines.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Open brand guidelines booklet for SmartCulture, featuring sections on logos, typography, presentation, color values, and brand points, with colorful illustrations and text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/b799abe4-9c25-4b32-a483-88005cb81ae2/Studio-slatem-logo-design-identity-branding-sydney8.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Bull Breed Club logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1695542495853-XU0GFNPPWWKB0D6M7BWC/studio-slatem-website-illustrations-icons-sydney-adventure-business-card.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Logo for Wild Horizons Adventure Co. with a green topographic map background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/e57edfd1-e3e1-4070-8e9d-25e30083fe79/illos-brand-illustrations-icons-sydney-adventure-website.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Illustration of tourists exploring mountains, with mountain landscapes, cable cars, and face masks.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/aa8daf48-255e-4111-be43-14976fbd29e8/Studio-slatem-logo-design-identity-branding-sydney5.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Boost T logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/e57edfd1-e3e1-4070-8e9d-25e30083fe79/illos-brand-illustrations-icons-sydney-adventure-website.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Digital marketing website for Wild Horizons showcasing tours and adventures in nature, including scenic landscapes, kayaking, and hiking, with customer reviews and travel tips.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/55107839-84ef-49b2-953f-1852d0bc7510/OAPA-Studio-slatem-Beer-tap-illustration-sydney.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Pouring a pinkish beer from a tap labeled 'HiberNation White IPA' into a tilted glass in a bar or brewery setting.</image:caption>
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    <image:image>
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      <image:title>Branding</image:title>
      <image:caption>Coffee Boys logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/ab2b8638-2a92-4b89-bc03-6d37bfae4f6c/illos-brand-illustrations-sydney-adventure-business-cards-2.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Multiple business cards for Wild Horizons Adventure Co., featuring a green topographic background, a logo, and cartoon illustrations of hikers and campfire.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1068109e-90e1-41e5-9bcc-52923097b705/BHB_BEER-CAN_Studio-Slatem-sydney-illustration_Man-drinking-beer-at-mural.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>A man with tattoos and a beard drinking a glass of beer in front of a colorful graffiti wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/10a7f8c7-344d-4121-bcfb-07001f9080ca/Studio-slatem-logo-design-identity-branding-sydney11.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Freezlands logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1697851351751-YCHQG6CFUKNKZXPBGLF1/Studio%2BSlatem-Logo-branding-sydney-illustration_freezlands%2Bfrozen%2Byoghurt.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Logo of Freezlands Frozen Yoghurt featuring three pastel-colored cows and the words 'freezlands' and 'frozen yoghurt' against a black background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/673d54a1-a5c2-4ec0-98e3-c2df532d3635/OAPA-Studio-slatem-Beer-can-label-illustration-sydney-posters-1.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>A city sidewalk with a brick wall featuring a large advertisement for Hiber Nation White IPA beer. The ad shows images of beer cans and bottles, some with people drinking, and includes text promoting the beer. A cyclist is passing by in the foreground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/6cff81c4-655d-4870-8392-53b529f9ed9e/Studio-slatem-logo-design-identity-branding-sydney6.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Fat So Brew Co. logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1697851292490-OMXI1SUG5QQHGWG38N8U/Studio%2BSlatem-Logo-branding-sydney-illustration_Little%2BBusy%2BBean.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Two coffee cups with to-go lids clinking together, with the words "Little" on the left cup and "Busy Bean" on the right cup, on a light green background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/23556e4e-1a88-4e17-b7cf-d4c6c8a0015a/BullBreedClub-Branding-illustration-dog-training-Sydney-StudioSlatem_Logo-variations.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Designs of three black and white logos for a dog breed club, including a circular logo with a dog's face and text, a simple dog face icon, and a horizontal logo with cursive text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/9b5df9b9-b777-4c02-b38a-3e5d45d4c0d3/Studio-slatem-logo-design-identity-branding-sydney7.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Peggy's Dog Shop logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/23556e4e-1a88-4e17-b7cf-d4c6c8a0015a/BullBreedClub-Branding-illustration-dog-training-Sydney-StudioSlatem_Logo-variations.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Three black and white logos for Bull Breed Club, featuring a dog's face and text, with labels indicating primary logo, logo icon, and horizontal logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1697851292490-OMXI1SUG5QQHGWG38N8U/Studio%2BSlatem-Logo-branding-sydney-illustration_Little%2BBusy%2BBean.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Two coffee cups clinking together with the words 'Little' on the left cup and 'Busy Bean' on the right cup, on a light green background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/8f76f5e4-28c3-408c-88bc-f52255595cd7/Studio-slatem-logo-design-identity-branding-sydney10.png</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Foodies logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/b9a03fa7-2033-4423-809b-26497b7fd334/BullBreedClub-Branding-illustration-dog-training-Sydney-StudioSlatem_social+media+templates.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Two cards from the Bull Breed Tip series, one with an illustration of a dog and text about honoring your dog and giving them appropriate outlets for natural behavior, the other with the same text and a logo of the Bull Breed Club.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/b9a03fa7-2033-4423-809b-26497b7fd334/BullBreedClub-Branding-illustration-dog-training-Sydney-StudioSlatem_social+media+templates.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Two cards with dog training tips, one red with a dog illustration and bold text, and the other white with a black border and text from the Bull Breed Club, laying on a teal surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/0fddc559-7d5b-4205-baae-b58c8500d359/BullBreedClub-Branding-illustration-dog-training-Sydney-StudioSlatem_Brand-guidelines.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Collection of branding and design presentation slides for a dog club, including logos, color palettes, typography, imagery, and branding guidelines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1697851433442-7BKSWLT57YLJYIY1FJYL/Studio-Slatem-Logo-branding-sydney-illustration-FatSo-Brew-Co-2.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Logo for Fat So Brew Co featuring a cartoon elephant on a yellow background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1697851433442-7BKSWLT57YLJYIY1FJYL/Studio-Slatem-Logo-branding-sydney-illustration-FatSo-Brew-Co-2.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Logo for Fat So Brew Co featuring a cartoon elephant in black on a yellow background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/0fddc559-7d5b-4205-baae-b58c8500d359/BullBreedClub-Branding-illustration-dog-training-Sydney-StudioSlatem_Brand-guidelines.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>A collection of branded document pages and presentation slides, including logo guidelines, color palettes, typography rules, imagery descriptions, and social media templates for a dog club branding project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/4dbbaccd-f3e0-43d4-885f-24cc33937b76/Studio-slatem-branding-aether-digital-cover-2.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>A graphic featuring Yoda from Star Wars, reading a pink tablet, with the words "Aether Digital" in stylized blue text and a dark background with a faint outline of a vintage television set.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/3309934c-fccc-4c0f-b5ae-e788541c7ec6/Studio-slatem-branding-aether-digital-social-media.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>A hand holding a smartphone displaying an Instagram post with a cartoon Yoda and text about his coaching website. The background is orange with yellow and green accents, including a circular Aether Digital logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/ab960d5e-b088-463e-a21c-943d49071a7c/Studio-slatem-branding-aether-digital-fonts.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Graphic design with space-themed illustrations, large yellow heading, smaller subheading, body text, and website branding. Features a cartoon unicorn in a spacesuit floating in space and a UFO with a tiny alien inside.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/b5a557f2-3954-4b01-908c-3e0bdab2bd32/Studio-slatem-branding-aether-digital-guidelines.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>A detailed infographic about branding elements divided into sections such as brand personality, typography, brand touchpoints, brand colors, logos, imagery, textures, patterns, photography, and social media. Each section has colorful backgrounds and associated icons or graphics.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/7c7578d1-9eb7-49b0-bacb-aa94276ad789/Studio-slatem-branding-aether-digital-brand-personality.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>A graphic titled 'Aether Digital Brand Personality' with three cartoon characters representing different traits. The first character is a dog with a badge labeled 'Employee of the Month' representing 'The Jester' with traits like humor, self-confidence, and playfulness. The second character is a cupcake with a small alien figure, representing 'The Regular Girl' with traits like authentic, relatable, and empathetic. The third character is Yoda, representing 'The Sage' with traits like guidance, wisdom, and patience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/7ac3c30f-bdc7-46aa-87dc-318ba8961a30/Studio-slatem-branding-aether-digital-social.jpg</image:loc>
      <image:title>Branding</image:title>
      <image:caption>Three colorful social media post cards on a pink marbled background. The first is lime green with illustrations of two people in spacesuits and the text "Do professional services even need a website?" The second is navy blue with vintage electronic device illustrations and the text "Have you thought about what others aren't offering online?" The third is teal with a computer monitor illustration and the text "Interesting topic about digital design here."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/8474a845-2723-46f6-a6d6-274d078515ce/Branding.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/4c4c6fef-73de-4067-9fe8-e5c086932410/Starters.png</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/4a490391-8e77-44d9-af40-63aa2838bc71/Key+Ingredients.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/c85849bb-f79e-483d-9ae2-4bf00ed970fb/The+Works.png</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/c7b4a137-c69b-4113-a52b-a5f33291fc62/Studio-slatem-branding-illustration-process-Discovery.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/cf413b2c-6b94-4270-9c11-c7450f66eb2d/studio-slatem-illustration-sydney-Celebrity-faces-gif.gif</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>Black and white line drawing of a man's face with wavy hair and a neutral expression.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/101102aa-1de9-4dc7-a125-1452610002ab/studio-slatem-sydney-illustration-Eyes-on-the-Fries-lettering-typogoraphy.jpg</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>A colorful illustration with the phrase 'Keep your eyes on the friends' surrounding a stylized eye with a red iris and yellow lines.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/472dc5fc-cec4-4f6b-bde3-cf723a3ec3aa/illos-amy-slatem-illustration-sydney-Sexy-Santa.jpg</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>Cartoon Santa Claus wearing heart-patterned underwear, falling forward while holding a candy cane, with a speech bubble saying 'Oops...'</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/bf1bb9f4-570e-432c-871f-15289262c0f4/studioslatem-isometric-illustration-kitchen-Chaos-dogs-sydney-1.jpg</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>Illustration of a kitchen with dogs cooking and preparing food.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/0711a50e-46fa-4971-986e-869978f70dd8/illos-brand-illustrations-sydney-adventure-website-icons.jpg</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>Illustration of outdoor camping gear and safari items, including giraffes, a safari jeep, a map with compass, a tent, a campfire, hiking boots with a leaf, binoculars, and the words "Wild Horizons Adventure Co."</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/5543cf5c-57ca-45d3-ac8e-d8c3495ed827/studio-slatem-illustration-sydney-portrait-Alex-Etched.jpg</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>A digital illustration of a person with long, curly gray hair, glasses, wearing a dark jacket, sitting with arms crossed, against a plain light background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/78c16d70-24d0-4643-bccf-bebf9c0b8c83/Gorgezilla-amy-slatem-illustration-sydney-purple.jpg</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>Cartoon monster with multiple heads, holding a hot dog and a soda, surrounded by fast food, pizza, fries, burgers, donuts, cookies, candy, and scattered food items, on a purple background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/6b471a93-5bae-45fe-a6f4-b3e22c6c3931/Studio-slatem-comm-bank-editiorial-food-illustration.gif</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>Illustration of a jar labeled Basil Pesto with a checkered cloth cover and a bunch of fresh basil leaves beside it.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/010fc9b7-247e-42ca-8553-ff94812d3098/studio-slatem-Peggys_Postcard-Illustration-dog.jpg</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>Colorful illustration of a dog-themed store called 'Peggy's Dog Shop' in a multi-story building. The store has various sections with dogs shopping and staff working inside, including a bakery and a cashier area. The building has a sign that says 'OPEN', a dog illustration on the roof, and is surrounded by a parking lot, a fire hydrant, and a street with yellow grass and a blue sky with white clouds.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/e24fd3b4-466d-4469-84e1-e46f2e7de732/Studio-Slatem-t-paint-rex-dinosaur-joke-illustration-sydney.jpg</image:loc>
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      <image:caption>Cartoon dinosaur with dreadlocks, glasses, and jewelry, labeled 'T - PAIN'.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/2568a56f-67d7-46b8-95a7-3e04fc561b39/Studio-slatem-illustration-Shower-Cow.jpg</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>A cartoon illustration of a cow with a blonde wig styled to resemble a dress and a bun, a rubber duck on its shoulder, and a tattoo of flowers on its arm, set against a green tiled background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/5e38a32f-f03f-4063-8408-47eb90375a8a/Chicks-just-want-chippies-studio-slatem-illustration.jpg</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>A pink cartoon bird holding a French fry in its beak, sitting next to a bag of McDonald's fries. The text above and below the bird reads, "Chicks just want chippies," with colorful, playful lettering and small star accents.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/557931db-5ee8-46e6-af3c-ad5474152386/illos-brand-illustrations-sydney-adventure-website-hero-banner.jpg</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>Three people on a mountain overlook, one with binoculars and the others pointing and looking into the distance, with mountain peaks, giraffes, a river with a boat, and pink sky with clouds and flying birds.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/cadb774c-f554-42aa-8fdc-9e34ee37afab/studio-slatem-illustration-sydney-South-African-australian-Snack-Supplies.gif</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>Assorted candies, snacks, and beverages including a bag of Simba chips, a can of Sparlette cream soda, a bottle of Stari Stumpi drink, and various candy bars and gummies scattered on a white background.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/66d829c5-fb6f-4d2c-b0c9-8982efd96182/Artboard+1+copy.jpg</image:loc>
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      <image:caption>Illustrated collage of iconic Sydney landmarks including the Sydney Opera House, Sydney Harbour Bridge, Queen Victoria Building, Luna Park entrance, and several birds, with a central sign saying "Welcome to Sydney, Australia".</image:caption>
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      <image:caption>A cartoon dog dressed as an elf decorating a Christmas tree with presents underneath.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/b06d3d0d-e741-481d-9e7e-ed9b9fb0a46c/Tumbleweed-composting-socials-illustrations-studio-slatem.jpg</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>Step-by-step illustration of worm composting process, including a compost bin, a ventilation tube, composting with worms, a worm can, adding greens, a compost tumbler, and hand holding shredded material.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/b14320ae-e5fc-4738-82cd-9f0b27a649c7/studio-slatem-illustration-sydney-Summer-icons.jpg</image:loc>
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      <image:caption>Illustration of a woman with glasses and a pink headscarf enjoying ice cream surrounded by summer items like sunglasses, a bikini, a watermelon slice, a bottle, cherries, a starfish, and the sun on a green background.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/2ca032c8-7531-4684-b57c-7e755f3f91b6/Studio-slatem-Tourists-illustration-sydney.jpg</image:loc>
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      <image:caption>Two middle-aged tourists standing side by side on vacation, taking photos with their smartphones. The man is wearing a floral Hawaiian shirt, yellow shorts, red sandals, and a backpack, with a camera hanging around his neck. The woman is wearing a red and yellow striped shirt, white shorts, flip-flops, a wide-brimmed hat, sunglasses, earrings, with a camera around her neck, and holding her phone to take a picture.</image:caption>
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      <image:caption>A person working at a desk with two monitors, a dog sleeping in a pet bed, and a window with red curtains.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/596c6ca4-0d0e-4619-b4e9-5fa5a1d74ea8/The-Works-illustration-breakfast-studio-slatem.gif</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>A cartoon illustration of a steaming cup of coffee with a cheerful sun face on the cup, a closed white lid, and a partially open sugar packet spilling sugar onto a pink background.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/ddceb3a4-5e54-4210-b1bb-3c34d7b02256/Studio-slatem-illustration-beer-label-packaging-design-sydney-Porcelyn-Beer-can.jpg</image:loc>
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      <image:caption>A can of rosé ale with a Valentine-themed design featuring a cartoon cupid with wings, a bow, and an arrow, and the text 'BEER MY VALENTINE'.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/6c7e2100-41a6-46a1-9984-2b8673c57b7d/studio-slatem-sydney-illustration-portrait-Flower-jacket-1.jpg</image:loc>
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      <image:caption>Stylized digital illustration of a young woman wearing a pink beanie, green turtleneck, floral-patterned jacket, and black pants with a pink belt.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/201f7ecd-97de-43b0-b4fd-5f6f5cae6a93/Dog-park-Shirt-studio-slatem-illustration-sydney.jpg</image:loc>
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      <image:caption>Illustration of a dog park with walking paths, dogs, people, trees, and a parking lot at the top. A sign reads 'Welcome to the Dog Park'.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/c30828a7-052e-4dce-8803-824cb51633cb/Studio-slatem-illustration-another-day-plastic-bag-sydney.jpg</image:loc>
      <image:title>Illustration Gallery</image:title>
      <image:caption>A white tote bag with a yellow smiley face and the text 'Have another day, you've earned it' against a yellow background.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1a71447d-4037-46a8-a088-c4176bd3165a/Studio-slatem-typography-hand-lettering-No-rusks-shirt-illustration.jpg</image:loc>
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      <image:caption>Illustration of a humorous sign with the text 'No RUSKS for the WICKED,' featuring a cup of coffee and two rusks or breadsticks.</image:caption>
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      <image:caption>A cartoon shark with human legs standing on the ocean floor, wearing sneakers, shorts, and a skateboard, with some seaweed and crabs in the background.</image:caption>
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      <image:caption>A colorful illustration featuring holiday and winter-themed drawings, including a 'Shut Down' button, a Christmas gift, a beer with a holly decoration, a dog with a Santa hat, a girl with sunglasses drinking from a cup, a sign reading ''From Studio Slatem,'' a candy cane with a green bow, a decorated ornament, and a monitor with 'I'm Off :)' displayed. The words 'Season's Greetings' are written in the center.</image:caption>
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      <image:caption>Man in a suit speaking into a microphone, holding a champagne glass in one hand, with balloons in the background, at a celebration or party.</image:caption>
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      <image:title>Portfolio - Pet Circle  — Curious Box illustrations</image:title>
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      <image:title>Portfolio - Pet Circle  — Curious Box illustrations</image:title>
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      <image:title>Portfolio - Pet Circle  — Curious Box illustrations</image:title>
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      <image:title>Portfolio - Pet Circle  — Curious Box illustrations</image:title>
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      <image:title>Portfolio - Pet Circle  — Curious Box illustrations</image:title>
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      <image:title>Portfolio - Pet Circle  — Curious Box illustrations</image:title>
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      <image:title>Portfolio - Pet Circle  — Curious Box illustrations</image:title>
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      <image:title>Portfolio - Pet Circle  — Curious Box illustrations</image:title>
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      <image:title>Portfolio - Pet Circle  — Curious Box illustrations</image:title>
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      <image:title>Portfolio - Pet Circle  — Curious Box illustrations</image:title>
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    <lastmod>2025-02-12</lastmod>
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      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/04e49a70-080f-4068-943f-9fc76874fed5/Studio-slatem-zeug-brand-illustration-2.jpg</image:loc>
      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/3d7bda22-aa80-44cc-8f2e-98d68c3add04/Studio-slatem-zeug-brand-illustration-sketches-2.jpg</image:loc>
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      <image:caption>STAGE 1. Moodboard and inspiration stage to understand the art direction forward</image:caption>
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      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
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      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
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      <image:caption>STAGE 2. Initial sketches to determine the composition and look of the illustrations</image:caption>
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      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
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      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
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      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
      <image:caption>(Close up of the individual sketches)</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/f9fe37af-38bf-4664-b81c-88f164321ba7/Studio-slatem-zeug-brand-illustration-sketches-4.jpg</image:loc>
      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
      <image:caption>STAGE 3. Style sample of a single illustration to determine the final look and feel</image:caption>
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    <image:image>
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      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
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    <image:image>
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      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
      <image:caption>STAGE 4. Roll out of remaining illustrations to match</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/639002e9-7422-4faa-9a1e-603c7e99a34d/Zeug-studioslatem-6.png</image:loc>
      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
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      <image:title>Portfolio - Zeug — Brand illustrations</image:title>
      <image:caption>(In situ website mock up to show how the illustrations will complement the existing brand)</image:caption>
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    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
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    <lastmod>2023-02-18</lastmod>
    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>studioslatem-branding-woodstock-waffles-sign</image:caption>
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    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles man</image:caption>
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    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>studioslatem-branding-woodstock-waffles-man tasting waffle</image:caption>
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    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles label design for packaging</image:caption>
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    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>studioslatem-branding-woodstock-waffles-on a table</image:caption>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles</image:caption>
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    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles poster design</image:caption>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
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    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
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    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles van</image:caption>
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    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>studioslatem-branding-woodstock-waffles-on display</image:caption>
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    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles</image:caption>
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    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles</image:caption>
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    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/758531c5-0a81-433e-b231-4c6adf6fe6f1/studioslatem-branding-woodstock-waffles-sydney-illustration-d.jpg</image:loc>
      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1aa14a47-5911-425b-8279-6e4efe395496/studioslatem-branding-woodstock-waffles-sydney-illustration-i.jpg</image:loc>
      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles packaging</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/c8933d0c-d726-48f6-9779-9e0cfbe19168/studioslatem-branding-woodstock-waffles-sydney-illustration-e.jpg</image:loc>
      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/4215c992-c173-4580-933a-d23024e913ff/studioslatem-branding-woodstock-waffles-sydney-illustration-k.png</image:loc>
      <image:title>Portfolio - Woodstock Waffles — Branding</image:title>
      <image:caption>Woodstock Waffles with chocolate</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1646295020766-JJX8U9H7JG45LDUPH5VR/studioslatem-branding-woodstock-waffles-sydney-illustration-8.jpg</image:loc>
      <image:title>Portfolio - Woodstock Waffles — Branding - Make it stand out</image:title>
      <image:caption>sdfsdf</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f8a5f1fac0b6b2f165e5084/1646295060287-XMCGRTAQ9FBQ6ORCLIGZ/studioslatem-branding-woodstock-waffles-sydney-illustration-7.jpg</image:loc>
      <image:title>Portfolio - Woodstock Waffles — Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-12-13</lastmod>
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      <image:title>Portfolio - Peggy's Dog Shop — Branding</image:title>
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      <image:title>Portfolio - Peggy's Dog Shop — Branding</image:title>
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      <image:title>Portfolio - Peggy's Dog Shop — Branding</image:title>
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      <image:title>Portfolio - Peggy's Dog Shop — Branding</image:title>
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      <image:title>Portfolio - Peggy's Dog Shop — Branding</image:title>
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      <image:title>Portfolio - Peggy's Dog Shop — Branding</image:title>
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      <image:title>Portfolio - Sip &amp; Banter — Gin label</image:title>
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      <image:caption>Photo of gin with bright illustrated label lying on its side on pink backdrop</image:caption>
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      <image:title>Portfolio - Sip &amp; Banter — Gin label</image:title>
      <image:caption>Photo of gin with bright illustrated label lying on its side on pink backdrop</image:caption>
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      <image:title>Portfolio - Sip &amp; Banter — Gin label</image:title>
      <image:caption>Photo of gin with bright illustrated label lying on its side on pink backdrop</image:caption>
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      <image:title>Portfolio - Sip &amp; Banter — Gin label</image:title>
      <image:caption>Photo of gin with bright illustrated label lying on its side on pink backdrop</image:caption>
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    <lastmod>2025-07-11</lastmod>
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      <image:caption>Staged photo of beer cans on yellow with an illustrated shower cow</image:caption>
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      <image:title>Portfolio - Aether Brewing — Milkshake beer label</image:title>
      <image:caption>Staged photo of beer cans on yellow with an illustrated shower cow</image:caption>
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      <image:title>Portfolio - Aether Brewing — Milkshake beer label</image:title>
      <image:caption>Illustrated cow after a shower for a beer label</image:caption>
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      <image:title>Portfolio - Aether Brewing — Milkshake beer label</image:title>
      <image:caption>Staged photo of beer cans on yellow with an illustrated shower cow</image:caption>
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      <image:title>Portfolio - Aether Brewing — Milkshake beer label</image:title>
      <image:caption>Staged photo of beer cans on yellow with an illustrated shower cow</image:caption>
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    <lastmod>2025-05-11</lastmod>
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      <image:title>Portfolio - Aether Digital — Rebrand</image:title>
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      <image:caption>Retro computer with Aether Digital stickers</image:caption>
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      <image:caption>Tshirt mock up for Aehter Digital with brand illustration stickers</image:caption>
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